Coca-Cola
Nostalgia Rewind
The Problem:
Coca-Cola sales are decreasing due to a lack of innovation and change from the brand.
The Insight:
People feel pressured to like change and innovation but ultimately they want to stick to traditional things they know.
The Solution:
Use nostalgia and sentiment to emphasize the iconic status of Coca-Cola and how it continues to be the most well-known and celebrated drink worldwide for 100+ years.
Coca-Cola sales are decreasing due to a lack of innovation and change from the brand.
The Insight:
People feel pressured to like change and innovation but ultimately they want to stick to traditional things they know.
The Solution:
Use nostalgia and sentiment to emphasize the iconic status of Coca-Cola and how it continues to be the most well-known and celebrated drink worldwide for 100+ years.
Spec Work
AD + CW: Tram Cu
AD + CW: Tram Cu
Outdoor installations, in various metropolitan cities, of the print ad showcasing Coca-Cola’s packaging evolution over the years evoking nostalgia and reminiscence.
